߷ ռ ڻ ϴ ̸ Ȱȭ ÷ Ϸ Ѵ.
1 : ֱ
1) ֱ
ο α̳ ϴ 忡 ҰǸ Ϸ ǰ ֱ(life cycle) ġ ȴ. Ϲ ǰ() ֱ ο ǰ̳ α 忡 Ÿٰ 忡 ǹѴ. ̷ ǰ̳ α ֱ⸦ ġ Һ 屸 ȭ, ﵵ , ߿ ǰ , ġ ȯ ȭ, ش ¿ ã ̴.
ð Կ ±ǵ ǰ̳ α Һ 屸 ȯ ȭ Ͽ ֱܰ迡 ùͽ 䱸ȴ. ǰ 巡 ϰ, ܰ躰 ȿ ִ ħ ش. ǰ ֱ ڿ ܰ ϰ , Crompton Lamb(1986) ٿ ũ Ա, , , ȭ, Ͽ ܰ Ư¡ ˾ƺ Ѵ.
(1) Ա
Ա(introduction) ǰ Կ ڷ ս ñ ڵ . ǰ̳ α ν Ƽ Ҽ ο ϰ ȴ. ܰ ǰ ˷ ̹Ƿ ǰ ˸ ʼ̴.
(2)
(take-off) ǰ̳ α ˷ Ǿ ϰ Ǹ ﵵ Ѵ. ϴ . Ű 强 ϱ ؼ Ȯ ؾ Ѵ.
(3)
(maturation) Ȥ ڵ ̹ ǰ̳ α Ͽ ƴ϶ ñ̴. ⸦ ϴ ¿ ִ. δ ǥ ϴ ϰų ο ǰ ϴ ùͽ 䱸ȴ.
(4) ȭ
ȭ(saturation) ű ڰ , ñ ܰ鿡 ӵȴ. ְ ̴. ο ǰ 忡 Ÿ α⸦ ų, ڵ α ̴ܰ. ñ (market)̳ ùͽ ʿ䰡 ִ.
(5)
ڼ ް ϸ Ȯ(extension : α ֱ⸦ ø), ȭ(petrification : Ϻ ַ ), (death : α ϱ) 3 ó ִ. ȹ̰ų ոϰ α 쿡 ݹϰų ҹ ɼ ؾ Ѵ.
̷ ǰ̳ α ֱ ϴ ɵ̸ ó ִ ̵ ̷ Ͽ ڿ ϰ Ȱ ִ ħ ش.(ǥ 1 ). α ֱ⸦ ϴ Ѱ谡 . ù°, ﵵ Ÿ , Һڵ 屸 ϹǷ α ϱⰡ ʴ. °, ǰ̳ α ֱ⸦ Ư ٸ Ÿ. ǰ̳ α ֱ ܰ躰 а ̰ Ȯ ʴ.
(۱ (C) ѱŹ. )